TheCatsDomain.Com Message Boards: Cai wants UK to be the ‘gold standard’ in NIL policy enactment

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Posted by catmandoo (Member # 1284) on 10-02-2021, 02:23 PM:

Kentucky coach John Calipari doesn’t think name, image, and likeness will be a difference-maker when it comes to future recruiting.

The recent addition of the NIL to the college platform, which enables athletes to make money on their name, image, and likeness through sponsorships and endorsement deals, is just beginning to take shape across the college landscape, including the University of Kentucky.

“Players are not going to come here because of name, image, and likeness — they’re not,” Calipari said. “They’re going to come here because of between the white lines this culture and the brand that we built in basketball, the national-ness, all that goes along with it, the teaching, what happens. How about this? The result of coming here. That’s why they’ll come here, not name, image and likeness.”

Calipari does believe, however, Kentucky can’t take many missteps in the trial and error phase of the policy enactment that began last summer.

“It is a reason they’ll go somewhere else if you’re not doing it right, and they will do it,” Calipari said. “Every player that we brought on this campus, and we’re talking about recruiting, they wanted to know, their families especially, what are you doing with name, image, and likeness? How are you trying to help, and how are you trying to protect? Every kid.”

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